Hi there!  

You look lovely today.

I'm Bia Varella, a Product Leader with a heart for connecting and becoming inspired by people. Currently working as Head of Product & UX at Quicko, a big data and technology startup focused on improving people's mobility within cities.

I’m graduated in Marketing and Advertising, as well a Digital Product and Service Design specialist. For the past 12 years I had the opportunity to collaborate with many talented people, from leading global organizations such as Google, Facebook, Carrefour, Samsung, Bayer, EDP, Itaú [iCarros and ConectCar], Cartoon Network, and 20th Century Fox to entrepreneurs aiming to build and launch their ventures.

My expertise includes Digital Product Management, Business Innovation and Strategic Design. By understanding, envisioning and leading design, product and tech teams, I work to deliver solutions from concept to execution in a fast-paced, agile environment.

I have dual citizenship (BR | EU), and an inherited need to get to know more of the world. After a year of living in India, I acquired a particular interest in the nuances and contradictions that surround human relationships. I feel it’s a privilege to be given access to people’s lives, and with that privilege comes great responsibility. Instigated by that, I co-founded an internet startup born from a lean approach combined with a desire to solve a real pain point for people who need to share a living.


Photo: Gabriela Oliveira
As a part-time occupation [and full-time passion], I also photograph. Through images, I can express what I cannot translate into words. I believe that everyone should have the opportunity to feel happy about themselves, their choices, body, and soul. I enjoy challenging what we understand as the status quo and, in one such attempt, I was happy to see through one of my projects that I could instigate this sort of debate.

Feel free to drop me a line anytime to know more about me, or if you're just willing to chat about something that interests you.

Thank you!