Role Project manager
Timeline September – October 2012
Type Research and Development at Jurema
Client Honda
Ad agency in partnership F/Nazca Saatchi & Saatchi
Production Santa Transmedia

For the launch of the new Honda Fit Twist, Jurema was responsible for hacking the car and intercepting some of its controls, such as the headlight activation, temperature panel, blinkers, horn (among others), to transform it in a controller / mixer. DJ Zegon and Squeak E. Clean, leaders of the N.A.S.A project, were in command of the music performance.

See the backstage.
See the final result here!

Mark